AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Film & Television Apps in the US
Sensor Tower's analysis reveals the performance trends for the top Film & Television apps in the US during Q4 of 2023. A focus on downloads and weekly active users showcases the digital footprint of these entertainment giants.
Top Film & Television Apps in the US: A Q4 2023 Overview
The final quarter of 2023 saw significant activity in the Film & Television app category in the United States. Data from Sensor Tower provides a detailed look at how the top apps fared in terms of downloads, revenue, and weekly active users.
Disney+ experienced fluctuating revenue throughout the quarter, beginning at approximately $6M and peaking at around $10M in late November. Downloads showed a similar trend, starting at around 354K and spiking to over 503K by the year's end. The app's weekly active users grew from around 7.8M to over 9M, indicating a strong user base.
Max: Stream HBO, TV, & Movies maintained a steady revenue stream, with a slight increase from about $7.7M to $7.9M. Downloads saw a notable peak in mid-November at over 1.4M, while weekly active users fluctuated, ending the quarter with approximately 7.9M users.
Peacock TV: Stream TV & Movies showed consistent revenue, hovering around $5M, with a year-end high of over $6M. Downloads peaked at about 916K in late October. Weekly active users saw a high of around 4.5M in late October and ended the quarter with 4M users.
Paramount+ had a steady revenue between $4M and $5.3M. The app's downloads reached a high of 515K in late November, while active users saw an increase from approximately 2.2M to over 2.4M by the end of December.
Hulu: Watch TV shows & movies maintained a revenue of around $3.8M to $4.8M for the quarter. Downloads surged to over 566K in mid-November, with weekly active users peaking at nearly 14M around the same time.
For more insights on app performance and trends, Sensor Tower remains a reliable source for comprehensive app analytics.